Shanghai • Shenzhen
A five-day executive immersion into China's retail and marketing revolution. Meet the leaders redefining commerce. Witness innovation firsthand. Return with strategies that work.
Express InterestThe Program
Candid conversations with CMOs, founders, and innovation leaders from China's most disruptive retail and tech companies. No slides, just real insights.
Guided tours through flagship stores, new retail concepts, and unmanned shops. See how China is blurring the line between online and offline.
Behind-the-scenes access to AI labs, livestream studios, and social commerce platforms. Understand the technology stack powering China's retail revolution.
Witness live selling in action. Meet top KOLs and the teams behind billion-dollar livestream operations. Understand why this channel is reshaping retail.
Travel with a curated group of 10 senior marketing and retail executives. Build relationships, share perspectives, and learn from peers facing similar challenges.
Who Should Join
This isn't a tourist trip. It's an intensive learning experience designed for executives who want to understand what's coming next—and how to apply it.
"China isn't just ahead—it's playing a different game entirely. This trip changed how I think about what's possible in retail."
Your Tour Curator
Digital & Retail Transformation Leader
Nicolas brings over two decades of experience at the intersection of retail, digital transformation, and China. Most recently, he served as APAC Marketing Director at Google. Prior to that, as Digital General Manager at Nike Greater China, he launched Nike's e-commerce operations in China and led digital marketing campaigns for both the 2008 Beijing and 2012 London Olympics, building one of the most formidable digital teams in the country.
He also served as SVP of Marketing Services at Baozun, China's leading e-commerce solutions provider, where he worked with global brands including Lululemon, Zara, and the NBA to build their digital presence in China.
A graduate of INSEAD and the University of Sydney, Nicolas has been immersed in China's digital ecosystem since 1998 as a founding member of one of China's first digital agencies. He now brings this rare blend of China expertise and global retail experience to curate an immersion unlike any other.
Limited to 10 Executives
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