Executive Immersion Program • 5 Days

RETAIL & MARKETING
AT CHINA SPEED

Shanghai • Shenzhen

A five-day executive immersion into China's retail and marketing revolution. Meet the leaders redefining commerce. Witness innovation firsthand. Return with strategies that work.

Express Interest
5
Days of Immersion
15+
Industry Leaders
15
Store Immersions
10
Senior Executives

What You'll Experience

Executive Dialogues

Candid conversations with CMOs, founders, and innovation leaders from China's most disruptive retail and tech companies. No slides, just real insights.

Store Immersions

Guided tours through flagship stores, new retail concepts, and unmanned shops. See how China is blurring the line between online and offline.

Tech Deep Dives

Behind-the-scenes access to AI labs, livestream studios, and social commerce platforms. Understand the technology stack powering China's retail revolution.

Livestream Commerce

Witness live selling in action. Meet top KOLs and the teams behind billion-dollar livestream operations. Understand why this channel is reshaping retail.

Cohort Learning

Travel with a curated group of 10 senior marketing and retail executives. Build relationships, share perspectives, and learn from peers facing similar challenges.

Built for Senior Leaders Ready to Move Fast

This isn't a tourist trip. It's an intensive learning experience designed for executives who want to understand what's coming next—and how to apply it.

  • Chief Marketing Officers & Marketing VPs
  • Heads of Retail & E-commerce
  • Digital Transformation Leaders
  • Innovation & Strategy Executives
  • C-Suite Leaders Exploring New Markets

"China isn't just ahead—it's playing a different game entirely. This trip changed how I think about what's possible in retail."

— Previous Program Participant

NZ

Nicolas Zurstrassen

Digital & Retail Transformation Leader

Nicolas brings over two decades of experience at the intersection of retail, digital transformation, and China. Most recently, he served as APAC Marketing Director at Google. Prior to that, as Digital General Manager at Nike Greater China, he launched Nike's e-commerce operations in China and led digital marketing campaigns for both the 2008 Beijing and 2012 London Olympics, building one of the most formidable digital teams in the country.

He also served as SVP of Marketing Services at Baozun, China's leading e-commerce solutions provider, where he worked with global brands including Lululemon, Zara, and the NBA to build their digital presence in China.

A graduate of INSEAD and the University of Sydney, Nicolas has been immersed in China's digital ecosystem since 1998 as a founding member of one of China's first digital agencies. He now brings this rare blend of China expertise and global retail experience to curate an immersion unlike any other.

20+ Years in China Digital
2 Olympic Campaigns
INSEAD MBA