Executive Immersion Program • 5 Days

RETAIL, MARKETING & ECOMMERCE
AT CHINA SPEED

Shanghai • Hangzhou

A five-day executive immersion into China's retail and marketing revolution.

Meet the leaders redefining commerce.

Witness innovation firsthand.

Return with strategies that work.

Express Interest

Over 40 Years of Building Brands in China

NZ

Nicolas Zurstrassen

Nike • Baozun • Google

Nicolas spent nearly 20 years building China's digital retail industry from the inside. As GM Digital at Nike China, he built their e-commerce from zero and led campaigns for Beijing 2008 and London 2012. He was one of three foreigners at Baozun — China's leading e-commerce platform — and the only foreigner on the management team through their NASDAQ IPO. Then Google, running consumer marketing across 17 Asia Pacific markets.

He didn't observe China's transformation. He was part of it.

DS

Daryl Shih

Louis Vuitton • Loro Piana • J.Crew

Daryl ran Louis Vuitton across Australia and New Zealand. Before that, he was Managing Director China for Loro Piana — the LVMH-owned Italian luxury house — based in Shanghai, building their retail strategy across mainland China.

In luxury, relationships are everything. Daryl has spent a career building the right ones.

What You'll Experience

Executive Dialogues

Candid conversations with CMOs, founders, and innovation leaders from China's most disruptive retail and tech companies. No slides, just real insights.

Store Immersions

Guided tours through flagship stores, new retail concepts, and unmanned shops. See how China is blurring the line between online and offline.

Tech Deep Dives

Behind-the-scenes access to AI labs, livestream studios, and social commerce platforms. Understand the technology stack powering China's retail revolution.

Cohort Learning

Travel with a curated group of 10 senior marketing and retail executives. Build relationships, share perspectives, and learn from peers facing similar challenges.

Built for Senior Leaders Ready to Move Fast

This isn't a tourist trip. It's an intensive learning experience designed for executives who want to understand what's actually happening in China right now — and what it means for their business.

  • Chief Marketing Officers & Marketing VPs
  • Heads of Retail & E-commerce
  • Digital Transformation Leaders
  • Innovation & Strategy Executives
  • C-Suite Leaders Exploring New Markets